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Welcome to the exponential marketing club, where we talk about everything, content marketing from just getting started with your business, to growing a captivating presence with your website and social media and onto scaling with Facebook and Instagram advertising for exponential exposure long term success. Hi, my name is Sally Hendrick, your host and exponential marketing strategist. Let's get started. Y'all Hey guys, I'm back. I haven't recorded in a while. And to be honest with you, I have been overthinking, I was going to do for this podcast. First of all, the first few episodes that I did were recorded while I was hosting clubhouse meetings, I was trying to kill two birds with one stone. And at the end of the day, there was just way too much work for it to get done. And I didn't think that that was the best way to go about it.
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Another thing that happened was the software that I used for my website and to host my online courses, my blog, et cetera, created a section where you could upload your podcast episodes, and then they would distribute it for you to apple, Google, Spotify, et cetera. And all of a sudden hosting a podcast became even easier. So for that reason here I am just recording off the cuff and I'm just gonna upload it into my software. And in case you wanna know what that is. I use something called Cajabi K a J a B I, and if you wanna go check it out, it's Sally hendrick.com/cajabi, but I thought maybe I would go into talking about what that software actually has because it really makes having online business so much easier. So for example, today I went through and I've been updating my website. I needed to change the theme over a bit, cuz I needed to have something that was more modern in their software.
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I had been using one of the older themes and the newer themes have a lot more features and I wanted to be able to be as up to date as possible, uh, with that software so that I can have, uh, you know, like the really cool features like animations and, uh, simpler looking menus that have dropdown boxes and just some other things that they've got. They also have this membership section that I noticed. I haven't quite figured out what to do with it yet, but I am making everything better for my members. And I just wanna talk through some of those things. Maybe this will help you out to understand whenever you go to build a website or you go to have a blog or have marketing pages to get people to buy your coaching or your services or your products, all of those are necessary.
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Having a website online is one thing just to, you know, have your presence out there, but having a website that actually makes you money is an entirely different thing. There's a lot of education behind it. And so I wanna walk you through some of the features that could Joby has so that you can understand what it may for you turn, what you know, into what you do. Join the platform with the most ways to monetize what you know, whether it's online courses, coaching memberships, podcasts, newsletters, communities, or more Kajabi gives you all the tools you need to build market and sell it with just a few clicks sign up at Sally hendrick.com/kajabi. That's K a J a B I.
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Okay. So I think it might be easier if you are at a computer or if you're looking at your phone and you wanna at load up your browser, head over to social media, traffic, school.com. This is one of my websites that I have on Kajabi. And I wanna walk you through some of the things that are there, the features so that you can understand what it is that you may need to be able to have a money making business online for your coaching, your services. Um, this is not as much for products. I am going to be launching some sort of product, uh, segment, uh, at some point, but just not right now. Okay. If you go to social media, traffic, school.com, the first page that's gonna pull up is going to say, accelerate your influence, go from unheard of, to well thought of, to grow your influence with content that inspires and doesn't suck.
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And then it's got like my logo in the middle. It's got a picture of hands in the back with old painted on them. Um, there's a quote that I wrote that says, we must learn to walk before we can run, then hop in the car or get on a plane to get there faster, Sally Hendrick. And that's that's me. And then I have a get started button and that actually takes you to buy a content kit that I have of, uh, for my, um, for my students. The first thing that they use when they come in below that section, I've got a link list across, well, it's not really a link list. It's a logo list across. And that logo list tells you where I've been published before or where I've been featured somehow. And then the next section has some pictures of me, uh, going through this, you know, little GIF file.
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And then it says, hi, I'm Sally. I love to inspire influencers and experts like you, blah, blah, blah law. And then I have a little button that says, get the highlights now, just so you know, sometimes I change these things up depending on what I'm marketing at the moment. So just don't get too bogged down into what that is right now. All right. So the other thing I want you to notice if you scroll to the top, actually, you don't even have to scroll because as I have a sticky header, meaning that when I scroll the header, doesn't go away. The header at the top has a hello bar. It's in red and it says, exponentially explode your influence today. You can click that and actually go to something, okay. That might be where I put my freebie. Um, I put it in other places.
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I may have a popup. I probably will. The other thing you can do, if you'll look to the left hand corner on the top, on this header, uh, you will see my logo that will always get you back to the homepage, which is this one. And then my menu over on the right, I've got three major things there, pot cast, blog, and courses. And then you can also see where it says log in. Or if you are already logged in, it'll have a picture there. If you already have a membership on the website, meaning maybe you either bought a course or you've got something for free. The other piece that you'll see, I've got a menu item that is bigger with the orange button behind it. And it says highlights. And if you click on that, just so you know, it goes to a page that I call my link in bio page.
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And that just happens to be the, that people end up at whenever they leave my social media. So, you know how, if you've ever heard of a link tree, which has a bunch of different links on it, so that if you click on it from somebody's social media, you know, it's the link in their profile, uh, link in bio, if you will, like on Instagram, Facebook, LinkedIn, Twitter, whatever, if you have that link there, uh, when people click that, that's where they're gonna go. And so why don't we just go ahead and click it? So if you'll click where it says highlights, then you're gonna go to a new page. All right. Now this page right here, just, it shows my picture. It's got my name, it got, you know, kind of what I'm doing here. And then it's got a few of my social media icons, not all of 'em, but some of them.
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And then there's a section there that says Sally's byebye to corporate life story, and you can click that little plus sign and it will actually open up my story about how I left corporate and how I went into, you know, building my own business. I did have an exit strategy and all of that, but regardless, that just kind of gives you an option. If you wanna read my story fine, you can click that button and read it. But if you don't wanna read it, you don't have to click the button. Okay. and I like that feature. That's called an accordion, which is something with that Kajabi has in their software system. That's easy to do the next section. I I've got, again, my kit that I sell. And then the next part I've got like my latest blog post up there. And right now it happens to be a blog post that says, how many times a day should you post on social media?
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And then it just gives, you know, a lot of details. When you click on that, keep scrolling and show you my podcasts. I show you some of my top three blog posts that a lot of people go to to get information. I have a freebie for you to sign up for. I have some other things listed. And then I have some of my favorite life and business tools below that, that you can click on and get to know. All right. So that just gives you an idea of some of the things that you can do.
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Do you want to stand out from the crowd with your content? Come discover how to market yourself as an expert, as a change maker, as a positive influence on other people's lives with the exponential marketing club, you will learn the ins and outs of content marketing. That makes a difference in the world. Visit Sally hendrick.com/club. Now, another thing, if you will look at the menu again and you click on podcast, for example, when you click, you're gonna come to my podcast, uh, webpage, and it's gonna list all of my episodes below that top section. And you can click the episode and listen to it straight right here on the website. Or if you want to, you can go and look at my, uh, podcast and look to it on other places like apple, Google, Spotify, or you can just grab the RSS feed and go get a page that way the other menu item I've got.
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And I think this one's pretty cool is the blog I've really been working on trying to get the blog in better shape today. I've I written a ton of blog posts. I think I have nearly probably a hundred blog posts are very close to it. Cuz one year I had this goal that I was gonna publish a new blog post every week for an entire year. And I did. And let me tell you something, it changed my business when I did that. All right. So we are looking at the blog page. Now, if you have clicked the menu at the top, this says blog, and I've got a piece at the top that says, it's time to explode your on line influence. And you know, I've got some fun icons there and then you scroll down and you will see images and titles for 1, 2, 3, 4, 5, 6, 7, 8, 9 of my blog posts that are on that first page.
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So if you've scrolled down to the bottom, you will see that there are on, it happens to be nine pages. And because I have up to nine blog posts on each page, that means that I have almost 81 blog posts somewhere between 72 and 81 blog posts. Maybe more by the time you listen to this, the other thing that's cool about the blog is that on the right hand side, if you're looking on an iPad, a tablet or looking at a desktop computer, when you look to the right hand side, you'll see the sidebar that has my information and my picture. And it has the social media icons that you can put there so that people can get to your social media easily. It has like a call to action to buy something again. Um, it's just prime real estate to be able to market other content or maybe an entry into a marketing funnel, which I can come back. And I've talked about marketing funnels on my podcast before, and I have some blog posts about them, but it's just basically, you know, a way to get people to take the next step towards doing business with you. And there's just a lot of logic and a lot of strategy that goes into that.
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Do you have a, do dog learn unleashed potential dog training secrets with duke Ferguson? This free video series will get you pro training tips so you can get your dog's attention, eliminate behavioral problems and enhance your relationship in just 20 minutes a day. Sign up at SA hendrick.com/dog trading. Now the next part I wanna show you is if you will find in the menu, the place that says courses, when you're on the courses page, it basically says on mine, it says what's in store at the top. And then I've got a section that says self-paced courses and group support. And then you'll see I've got three products listed and they flip around in acute animation. And one of them's free. One of them's a low cost and the other one is a membership cost per month. None of these are like super expensive. And then you scroll down to shiny happy members and I've got testimonials there.
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And then I've got, are you ready to hire an agency, an ads agency? And then I've got like an assessment for that because those are my more expensive than that are custom quoted. So I need people to go through an application process before they actually, you know, get on the phone with me or, you know, book a zoom call or whatever that is. So those are all the things that typically coaches or consultants or service providers need to have have on their website just to get people to see, Hey, this person really has a lot of great information here. And look, they've got things that I can go and buy. It's very easy and it's described and so on and so forth. And Cajabi makes that like super easy to make look really good. Uh, the other advantage, you know, they have emails, you can have email marketing within Kajabi so that you don't have to integrate another program into it.
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You don't have to integrate a landing page program, which is for the marketing pages that you need for your website. Um, you can easily clone or duplicate pages when you're testing different offer. Um, they also have a lot of great, uh, you know, you don't have to buy a separate video hosting service. They include that for you and their pages load super fast. So that makes a huge difference. Cuz if your pages load slowly, which every time I've had a WordPress website, I can never get it to load as quickly as they want it to. And you end up losing a lot of people who were like, oh, that site's not loading quick enough. And they move on, especially if they found you through a Google search. So anyway, I figure that if you're going to be looking for software because you wanna host digital courses, by the way, this has the membership area of, for that, or if you're gonna be making offers to people and you need to have, you know, a checkout page that has upgrades to it, so that maybe you're selling something on the checkout page, it's already connected to two payment sources.
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You can connect up to, well, you have to connect it yourself, but it's really easy to do. Stripe and PayPal are the two payment sources that Kajabi has on their checkout pages, but they also have an area that has an order bump so that if there's a complimentary, um, not complimentary a complimenting product, if you will, that goes along with maybe what you're selling. They can just click that button and it will automatically put, add that to their tally for what they're buying. And then they also have an upsell area and the upsell area is great for, uh, maybe enrolling them in something else, extra for a special one time only price that they'll never be able to see again. Um, just so many different features, uh, countdown, timers, uh, timed events like webinars or, uh, or challenges or whatever it is that you may have a deadline for.
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You can set up emails around that within an event space and just all kinds of really cool things to make it easy for you to manage all of the strategy that you need to be able to get clients and course buyers and so on and so forth. It just makes it super easy. So I would love for you to go take a look at the website, social media, traffic, school.com, look through all of the different types of features. See it, what you can see on it. See if there's anything you have questions about. And if you wanna ask me about it, I have a chat bubble in the bottom right hand corner of most of my web pages. If not all of them should be there and you can click that and it will take you to my business page. Facebook, it'll take you to it'll open your Facebook messenger, but then you can message my business page on Facebook from there.
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And I will get a message. Um, and either me or somebody on my team will respond to you as quickly as we can, uh, do realize we, we run a business every day. So, um, we do have to, we don't have somebody like on the chat all the time. So that's all really that I wanted to talk about today. So if you wanna check out Kajabi as well, use my affiliate link and I will give you extra, you know, things with that. Just let me know that you do that. Sally hendrick.com/kajabi. If you sign up for Kajabi with my link, yes, I do make a commission on that. However, I don't promote anything that I don't use or really, really like or have used in the past. At some point I will give you my standup standout content creation kit. You can come in and do a free trial of my membership any anyway, just go check it out.
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Go look at social media, traffic school.com. First really look through the website, see the possibilities and know I'm not a website designer. I just, but I did do this myself. And, uh, the other thing is to go to Sally hendrick.com/cajabi and that's S a L L I H E N D R I C k.com/cajabi, which is K a J a B I, and that's it. See you next time. Let me know if you like the podcast, subscribe, rate it, whatever, and would love to connect. Thank you for listening today. Now head over to Sally hendrick.com/clubhouse to participate in our live and recorded events. Thanks for being here.
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